Introduction
The Vancouver rental market is highly competitive, with property managers fighting for visibility against both local firms and national players. For one of our clients, being “invisible” online meant missed opportunities for new owner contracts and tenant inquiries.
That’s where Moredoors Marketing stepped in. By implementing a tailored Property Management SEO strategy, we helped this Vancouver property manager:
- Increase organic traffic by 150%
- Boost organic leads by 200%
- Secure multiple first-page keyword rankings
Here’s exactly how we did it.
The Client’s Challenge
Our client, a respected Vancouver-based property management company, had a strong offline reputation but lacked online visibility. Despite offering high-quality management services, their website struggled to generate leads.
Key challenges included:
- Low rankings for high-intent, local keywords.
- Weak organic traffic due to poor optimization.
- A Google Business Profile that wasn’t fully optimized.
- Limited content tailored to property owners and tenants.
They knew they were leaving leads on the table—and they wanted a scalable, long-term solution.
Our Objectives
Before launching our campaign, we aligned on three clear goals:
- Increase keyword rankings for high-intent, local searches.
- Grow organic traffic from property owners and prospective tenants.
- Generate more leads by improving conversions and credibility.
Our SEO Strategy
1. Keyword Research & On-Page Optimization
We identified the keywords that property owners in Vancouver were actively searching for, such as:
- “Vancouver property management services”
- “tenant screening Vancouver”
- “rental management company near me”
We then optimized title tags, meta descriptions, headers, and alt text across the site to align with these high-intent terms.
2. Technical SEO Fixes
- Improved site speed by compressing images and optimizing caching.
- Fixed broken links and crawl errors.
- Improved navigation and internal linking to enhance user experience.
Explore our SEO services to see how we build solid technical foundations for growth.
3. Local SEO & Google Business Profile Optimization
Since most property management searches happen locally, we focused on local SEO tactics:
- Claimed and optimized the Google Business Profile.
- Standardized NAP (Name, Address, Phone) details across local directories.
- Encouraged and responded to client reviews for trust-building.
Learn more about our Google Business Profile Optimization services.
4. Content Strategy & Blogging
We built service pages and blog posts targeting local property owners and tenants, covering topics like:
- Rental laws in Vancouver.
- Tenant screening tips.
- Owner FAQs about property management.
This positioned our client as a trusted authority in the local market.
5. Backlink Development
We secured backlinks from local business blogs, real estate associations, and community websites to boost domain authority and credibility.
The Results
After six months of consistent execution, the results spoke for themselves:
- 150% increase in organic traffic
- 200% increase in organic leads (calls, form fills, and inquiries)
- Multiple first-page keyword rankings for high-value local searches
With improved visibility, our client saw a steady stream of qualified property owners and tenants reaching out directly through their website and Google Business Profile.
Why This Strategy Worked
- Local-first approach ensured they reached their ideal audience in Vancouver.
- Content relevance built trust with both owners and tenants.
- Technical SEO improvements removed barriers for both users and search engines.
- Ongoing optimization kept them ahead of competitors.
Conclusion
This case study shows how a focused SEO strategy can transform a property management company’s ability to attract leads online.
At Moredoors Marketing, we specialize in Property Management SEO—helping firms like yours achieve measurable growth through:
FAQs: SEO for Property Managers
- How long does it take to see SEO results for property managers?
Typically, you’ll begin seeing movement in 3-6 months, with compounding results over time. - What’s the biggest factor in SEO success for property management?
Targeting local, high-intent keywords and optimizing your Google Business Profile are the biggest wins. - Can smaller property managers compete with large firms?
Yes! With a hyper-local SEO strategy, smaller firms often outperform big national companies in city-level searches. - Is SEO enough, or do I need ads too?
SEO builds long-term organic growth, while ads can supplement with short-term results. A blended strategy is often most effective.